surveillance capitalism
o3.iconHarvard professor emeritus Shoshana Zubov named the business model established by big tech companies like Google and Meta as "surveillance capitalism," which is
Sucking up human experience as "free raw material
人間からの収穫 / リソースとしての人間nishio.icon
I think I wrote something related but couldn't find the keywords.
Predicting and selling future behavior from behavioral data
To further improve prediction accuracy, the user's behavior itself is manipulated.
He explains that it is established in three stages.
o3.iconCriticizes surveillance capitalism as "direct intervention in free will" and as commodifying the human right to choice.
o3.iconZubov emphasizes that "the most reliable way to predict human behavior is to intervene and shape its source," and points out that companies "guide" people's choices ahead of time through notifications, recommendations, and price manipulation. She calls this** "Instrumentarian Power"** and warns that it is a "behavior modification architecture" that is different from traditional "Big Brother" type surveillance.
o3.iconZubov calls this "the privatization of human agency" in which an individual's future options = "the possibility of will" is transformed into a commodity on an advertising infrastructure.
o3.iconZubov decries surveillance capitalism as "a coup against the free will of humanity itself."
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